Having a great website is fruitless if no one can find it. This is where SEO, or Search Engine Optimisation, comes into play with your web design.
When web users are browsing the internet, they use a plethora of means to reach their content. From search engines, to directories, to back links, a surfers visit your site through many means. As a result, SEO can be improved by increasing your hit-rate through each of these mediums.
Additionally, the “calibre” of the site that they are referred from, and the number of sites that link into yours also affect the ranking of your site, as Google and other search engines recognise this as a sort of “vote” for your site.
When take on improving the ranking of our customer’s sites, there are several activities that take place:
- Benchmark current traffic and search engine positioning
Analyze current traffic trends through log analysis software. If not feasible, the web site will have to install any industry standard server log analyzing software.
- Create Baseline Search engine visibility index.
Analyze search engine positioning before submission. Objective here is to carry out a thorough study on current search engine positions and current effective keywords/ key phrases where the web site has achieved consistent, respectable rankings across submitted-to search engines.
- Collection of new Keywords & Analysis
Analyze popular keywords in category across major search engines. Study top 20 position holders in major search engines.
- Create versions of Meta tags and keywords for different search engines
Create site-wide Meta tags according to requirement and specifications of different search engines and directories.
- Optimize the pages for search engines (Site Re-engineering)
Site re engineering to optimize the entire site with site content/navigation with appropriate keyword weight age.
- Implement new content and Meta tags
New keyword rich content and Tags have to be implemented.
- Submission Cycle
Methodical hand submission to google adhering to their submission cycles.
- Link popularity building campaign
To achieve high Page Rank (link popularity)
All of these activities, together with a long-term partnership to maintain the optimisation, ensure that your site attracts as many visitors as possible. Now all we need to do is improve conversion (visitors:sales) on your site; which will be covered in another post.